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COACH product line continued to expand in the new class

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Coates (Coach) combines innovative design concepts and modern fashion sense the attitudesunglasses hut of the United States. Coates (Coach) insisted on each product to the highest level of technology. Coates (Coach) product size, shape, pockets and even lace have been carefully designed. Coates (Coach) product of all seams are double-sewn technique. Use the product logo design decorations and traditional techniques by hand for each Coates (Coach) lasting and added new product style, ARMANI SUNGLASSESquality and features. Coates (Coach) leather processing has a fine tradition. Coates (Coach) based on texture, toughness, and texture features carefully selected the best quality leather. Immersed in the dye barrel after many days, after repeated severe tests to ensure functionality and durability in all aspects of the leather will become the standard Coates (Coach) of raw materials. Now, Coates (Coach) have been used for a variety BVLGARI Sunglassesof different materials and fabrics, but Coates (Coach Coach) traditional hand-dyed leather is still the essential element. Coates (Coach) products including women’s handbags, men handbags, business bags, luggage, wallets, and constantly develop new series expanded Coates (Coach) brand influence. Coates (Coach) with a number of licensing companies to produce Chanel SunglassesCoates (Coach) branded watches, shoes and office furniture. Coates (Coach) in the U.S. market firmly in the leading position is also actively committed to expanding the international distribution market operations, to attract overseas customers. Currently, Coates (Coach) has more than 20 countries outside the United States to open stores and its outlet towards achieving the global development strategy Brand Identity 1, the simple design: Chloe SunglassesCOACH leather goods design is very simple, usually only the appearance of changes in the skin surface and did not do extra decoration. 2, with Time: the same as jeans, COACH is also in line with the spirit of America, has more with the better view, a good mix of convenience features. 3, an array of items: COACH’s product range has more than one hundred kinds of handbags,Coach Sunglasses briefcases, belts, wallets, travel supplies and recent fall of 1996, also try to launch men’s line. Core competencies  COACH Throughout this decade of development, we can see that it has three core competencies: price positioning,Dior Sunglasses fashion design and marketing channel advantages. Effective integration of these three advantages only after the declaration of the brand to COACH "resurrection." Price positioning Had to COACH in positioning, CEO flange Kefu insights can be described as "sharply": "entry-level luxury." The move is the most lethal, COACH, the average price at the mall is almost just like its competitors, Louis Vuitton, Gucci,Fendi Sunglasses Coach Other half the price. This move had an immediate effect play. Originally it was thought, COACH trying to make a comeback is bound to be stubbornly clinging to advanced luxury line, but, COACH in reshaping the image of the brand when a start position in the "within reach of a friendly luxury." Terms of its market price, COACH luxury brand in Europe and the middle Gucci Sunglassesof middle and low brand. To bag the price, for example, the European luxury brand handbag about $ 600, while the middle and low brand about $ 100-200, COACH price is between $ 300-400. This has been like to use the advanced women’s fashion brand is easy to accept the price. In the accurate positioning, while the designer designed by Reed Krakow, to create a stylish and colorful handbags and accessories, it will also make the brand Louis Vuitton Sunglassesmore attractive. Fashion Design COACH appointment from the package flange Kefu Krakow has been, COACH product line continued to expand in the new class of productsOakley Sunglasses, such as watches, footwear, jewelry, hats, scarves and gloves. After a series of small clothing to join for the entire product family COACH added new vitality. When the light more and more women handbag when consumers, COACH has launched a series of products to cater to this trend. Mentioned fashion design, you have to mention well-planned in 2001 marked COACH brand products,Prada sunglasses is about a chain of "C" shaped design decorated in the product. The products include handbags, hats and accessories. This series is also the COACH brand products, the actual implementation of many years of marketing strategy. COACH designer from the company on the accumulation of historical archives outRayban Sunglasses of the chain’s selection of "C"-shaped pattern.